American Attitudes
Toward Chinese-Americans & Asian-Americans - Full Report and Key Findings
This study, completed
in April 2001, is the first of its kind and will be used as a benchmark
to measure attitudes the general public has of Chinese and Asian Americans.
The objectives of the study are to understand:
- Perceived attitudes
and stereotypes of Chinese Americans
- The nature and
extent of negative attitudes toward China and Chinese Americans
- Attitudes toward
Asian Americans and immigration
The study was conducted
by Yankelovich Partners in collaboration and consultation with The Marttila
Communications Group and the Anti-Defamation League.
Report produced
by Marttila Communications Group
View
the Marttila Report titled "Conversations with Americans about
Asian Americans and Chinese Americans"
Report produced
by Yankelovich Partners
View
the Yankelovich Report - requires Adobe Acrobat
(PDF)
View
a PRESENTATION that summarizes the KEY FINDINGS from the
Yankelovich study.
View a specific
page in the KEY FINDINGS presentation:
Cover
Page
Study
Purpose and Methodology
Negative
Sentiment Toward Chinese Americans
Attitudes
Toward Chinese Americans
Index
of Attitudes Toward Chinese Americans
An
Asian American as President of the U.S.?
An
Asian American as CEO, Supervisor?
Asian
Americans as Marital Partners or Neighbors
Positive
Sentiment Toward Chinese Americans
Americans?
Impression of China
Americans?
Impression of People of China and Chinese Americans
Frequently
Asked Questions regarding the Study
Press Coverage about
the Study
Read more about
the Study.
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